Facebook Carousel Ads Best Practices to Boost Your Sales

Interactive material is preferred by users over traditional content types. It’s true! Facebook Carousel Ads are an interactive and engaging type of advertising that allows you to display up to 10 pictures and videos at the same time. You may also add call-to-action links to them.

Furthermore, you may include information about your product or service inside the photos, videos, or tales of your ad. It is, without a doubt, an excellent method of reaching out to potential consumers and converting them into leads.

Facebook Carousel Ads
What is a carousel ad?

 

 

There are a variety of requirements you should remember when designing your carousel ad. Here are the details of some of the Facebook carousel size requirements and other guidelines to use when you create Facebook ads.

 

Facebook carousel ad dimensions requirements
Facebook carousel ad dimensions requirements

 

The number of Carousel Cards:

    • At least 2 maximum 10 aspect ratio 1:1 (square) (recommended)
    • Resolution: 1.080×1.080 Pixels (recommended)
    • Image type: .jpg and .png
    • Video length max: 240 mins (15 seconds are suggested)
    • Format of video file: GIF, MOV, or MP4 (recommended)
    • Maximum video file size: 4GB
    • Text: 40 characters
    • Headline: 125 characters
    • Link description: 25 characters.

 

If you’re not so good at design, or you just don’t want to waste time with it, you can choose an online Facebook Ad creator for a better result.

Carousel Ads may be highly successful in promoting your business. It may be used to market your products or services in a variety of ways. Showcase highlights of your many items among cards, present particular facts about one product or make a tale about it.

If you need some inspiration, you can use the best Facebook ads reporting tools to see the performance of your ads. You can experiment with similar ideas for your ads too. Simply use it correctly to get the benefits of carousel Ads.

    • Highlight several aspects of a single product or service: Display several angles and characteristics of a product to help educate buyers about your goods.
    • Display various items with cards that connect to their respective landing pages: You may show many items, each with a link to its own landing page. Allow consumers to select from a variety of options to increase their CTR.
    • Show various items with cards that point to the landing page: There are many options to showcase your items on each card with links to their landing page. Offer your customers a variety of options to select from and increase your click-through rates.
    • Show a carousel card tour on how to utilize the product: Make a step-by-step tutorial for using your product. Alternatively, utilize each card with a graphic to demonstrate how your product or service works.
    • Tell a tale about your company or brand: Every human being may identify with a story. They are an efficient method to interact with your audience. Create a tale centered on your business or product and share it with your audience using carousel cards to raise brand recognition and enhance ROI.

 

The following are some of the greatest Facebook ad best practices that you may utilize to your advantage. Follow these steps to obtain a faster and higher conversion rate with your carousel ad:

#1. The first image should be UNIQUE and CREATIVE enough to attract the attention of viewers

With loads of ads available on Facebook, it’s very important to be unique to grab the attention of the customer and stop them from scrolling on your ad post. In this way, customers will swipe through the cards and would want to know more about what’s ahead. So what should the image feature? Well to captivate your viewers using Facebook carousel ads, remember that pictures with people in them generate the most engagement. This is a handy thing to know if you’re looking to boost conversions.

Facebook Ads Idea
Facebook Ads idea

#2. Make use of all the components that are available

Images and videos are two of the most crucial components of any carousel advertisement. You cannot, however, disregard the other components. The title, major text, description, and CTA buttons are all key components of carousel advertising. They provide context and persuade consumers to click on the advertisement.

#3. Utilize coherent and engaging images and videos

Ensure that all of the photos you use inside a single card appear comparable and are cohesive. To make the ad appear more consistent, use comparable themes for the pictures or videos.

FB ad video
Facebook ad video

#4. Click the “highlight your CTA” button

The ultimate objective of every advertisement is to reach customers and turn them into prospects. You may do so by including a call to action in each of your photos or videos. You can also include multiple links in a single carousel ad. In a single carousel card, for example, you may include a link to the shirt with a shirt image and a link to the pants with a trousers image.

#5. Be sure to adhere to the instructions and specifications

If you want your ad to be effective, you must adhere to all of the design standards as well as the ad copy rules. (They were previously stated earlier in the post.)

#6. Utilize the template

If you want to save time and effort while generating carousel advertisements, you may need to use the templates that are accessible. There are several sites accessible from which you may obtain a large number of customized templates. Choose the one that is most convenient for you.

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